Gaining Leads for the Team - Old School

You've compared methods for increasing your pool of potential buyers, who could also be potential sellers. The methods range from 'OUCH! That's pricey!' to 'That's not so bad, but will it work?'

Not ready to dive into the expense of SEO just yet? Print advertising? Slowly but surely going the way of the dinosaur, right? Door hangers? Most communities have laws against this stuff; and since you're trying to enhance your reputation, you should probably skip it (it's still a great idea for open house invitations). What then? Call capture.

This technology has been enhanced over the years, allowing you access to dozens of prospects who have initiated contact with you. The easiest way to start this project is to attach the number to your listings. No listings? No problem! Most agents in your office would love some assistance in selling those listings! Most states allow agents within the same brokerage to advertise each other's listings, but get permission from the listing agent and your broker. Now what? Post this 'property info line' to as many places as possible. All online free advertising sites. Send an e-blast to your sphere of past clients, friends, family. You can make a sign rider with the number and attach it to the For Sale sign. Get the idea? Instead of 'getting your name out there' - get your call capture number out there!

Some Realtors don't use these numbers to promote listings, they use call capture as an information line for consumers on a wide range of real estate topics. While this is a great idea, it's harder to get the number 'out there' because there isn't a listing to attach it to. But it can be done. We'll be sure to post more call capture advice later in the week, including the best providers in the business, a link to sample scripts, and tracking your results.

Until then...build your team, one lead at a time.

For more information on Real Estate Virtual Assistance, visit us online at A Virtual Genie